YOUR RESPONSIBILITIES

• Own the creation and execution of content across all digital channels: social media (TikTok, Instagram, LinkedIn), newsletters, website, campaigns, and in-app communications.
• Create and oversee content production including video, photography, and copy. Primarily done in-house by you.
• Outroll all digital communication for marketing campaigns focused on clear objectives like conversion, retention, brand awareness, and community engagement.
• Manage and update the website, ensuring all visual content and copy align with the tone of voice.
• Implement and maintain consistent branding across all designs for newsletters and social media.
• Take full ownership of the daily content plan, including scheduling and active community interaction on social platforms.

This role is all about doing: creating, posting, producing, engaging. But there’s also plenty of space to put your stamp on it. You’ve got the freedom to experiment, explore new angles, and make it yours.

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YOU ARE A FIT IF YOU HAVE:

1. Marketing Mindset

• Experience in marketing and content (preferably within wellness, fitness, or community-focused industries)
• You’re always online scanning with a keen eye, spotting fresh trends early and jumping in at exactly the right moment to make sure we lead the conversation, not follow it.
• You get happy when you see a fully planned content calendar put together by you. Every post, story, and campaign carefully mapped out to keep the momentum going.
• You feel proud when your scheduled posts roll out seamlessly, creating a constant buzz that keeps our community engaged and excited.
• A clear content vision: you know how storytelling drives brand awareness, engagement, and conversion.
• Solid understanding of marketing funnels and how to tailor content for each stage. From awareness to consideration to conversion.
• Comfortable setting goals, tracking key metrics like engagement and conversion, and adapting your approach based on the data.
  
  2. Content Creation & Execution Skills
• Strong copywriting skills in English, you can write for social, email, web, and campaigns with brand voice consistency.
• You're able to judge aesthetics and execute content shoots in challenging dark studio spaces (both photo and video).
• Hands-on experience with content creation tools (Adobe Creative Suite) like; video editing in Premiere pro, designing templates in Adobe XD and photo editing in Lightroom
• You get genuinely excited about constantly improving your skills. Whether it’s capturing better photos, creating higher-quality videos, or diving deeper into Adobe Creative Suite programs. Growing your skillset isn’t just a task, it’s something you love.

3. Practical Must-Haves

• A genuine passion for health, fitness, and lifestyle. For us at ML Studios it’s more than a job, it’s what makes us happy.
• You get hyped in a fast-paced startup environment where no week looks the same. That’s when your creative engine starts running at full speed.
• A sharp eye for detail and a drive to deliver polished, high-quality content every single time.
• A valid driver’s license and the flexibility to work across multiple locations (Breda, Vught, Den Bosch).
• Highly organized, self-motivated, and confident in managing content calendars, deadlines, and multiple stakeholders.
• You take initiative, work independently, and bring bold, standout ideas to the table.

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